Hertz, once a leading advocate for electrifying its vehicle fleet, has announced plans to sell approximately a third of its U.S. electric vehicles (EVs), citing low demand and burdensome maintenance costs, Bloomberg reported.
The move marks a significant departure from the company’s ambitious transition to electric vehicles.
“As part of our dedication to personalized service and seamless travel, we offer electric vehicle (EV) rental cars in North America. Our selection of quality electric rental cars – the vehicles of tomorrow – lets you choose a greener way to travel with models from Polestar, Tesla, and more available,” according to the Hertz website.
“Our broad selection of electric vehicles lets you choose a greener way to travel. Our innovative EV fleet options boast ample power and advanced features that make journeys comfortable and convenient. And with no tailpipe emissions, EVs are helping to make the air in our towns and cities cleaner,” the company added.
In 2021, the WOKE company made headlines by ordering 100,000 vehicles from Tesla Inc., signaling strong confidence in the burgeoning EV market.
However, the fall out from their decision to go green is causing a u-turn to take place.
“The elevated costs associated with EVs persisted,” stated Hertz CEO Stephen Scherr. “Efforts to wrestle it down proved to be more challenging than anticipated.”
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